Everything you wanted to know about Putz, but were afraid to ask

Putz has been around a long time!  Believe it or not, it dates back to 1887 and the JC Paul Co. in Germany.   They made metal polishes, and named this product Universal Putz Pomade.  It was also known as the genuine Helmet Brand Putz Pomade and even the label was in German.  Some people have their own ideas about what Putz means, but it actually means to polish metal.

Universal Putz Pomade had many uses and eventually the label was changed to English.   It was used for polishing hot metals around engine rooms and boiler plants, cleaning copper plates, rotogravure cylinders and linotype molds.  It was even sold as a razor strap dressing.   It did a great job cleaning musical instruments too!

After the advent of offset printing , someone discovered Putz Pomade was an excellent cleaning agent for rubber rollers.  It was then marketed and sold as a deglazer, and is still known today as the "original" deglazer.   Putz Liquidflow was introduced in 1978.

You'd think the story ends with offset, but  a few years ago, service techs and pressmen discovered Putz Liquidflow could clean and extend the life of OPC drums on digital Xeikon presses.   For more information on this application, check out directions on our product sheet.

Customer service problems when dealing with websites

Have you ever been frustrated by poor customer service? We've all been there -- waited in lines that are too long; waited seemingly forever on hold to talk to a "real" person only to be transferred to someone else; had difficulties getting problems resolved; waited way too long for someone to return calls or emails; and the list goes on.

It can be challenging to provide great customer service when customers use digital technologies to place orders, communicate, and search for relevant information. The human touch gets lost in these cases. Having a website that is easy to use, provides pertinent information, and is easy to navigate is vital. Customers want orders to be processed and shipped quickly. They also want questions answered promptly if they do need to call. How you respond to customer inquiries leaves a lasting impression.

We at Burnishine pride ourselves on being very responsive to our dealers. We want to make sure our customers have accurate, relevant information about our products, and, most importantly, how our products can solve common press and plate problems. We always return calls and emails, and are happy to provide technical support. We will do whatever it takes to make sure customers are happy with our products and service, and welcome all suggestions.

Yes, we're in business to sell our products, but we're also here to provide "solutions" to solve everyday pressroom problems. By doing this we're helping customers make the best first "impression" possible.