Have you ever been frustrated by poor customer service? We've all been there -- waited in lines that are too long; waited seemingly forever on hold to talk to a "real" person only to be transferred to someone else; had difficulties getting problems resolved; waited way too long for someone to return calls or emails; and the list goes on.

It can be challenging to provide great customer service when customers use digital technologies to place orders, communicate, and search for relevant information. The human touch gets lost in these cases. Having a website that is easy to use, provides pertinent information, and is easy to navigate is vital. Customers want orders to be processed and shipped quickly. They also want questions answered promptly if they do need to call. How you respond to customer inquiries leaves a lasting impression.

We at Burnishine pride ourselves on being very responsive to our dealers. We want to make sure our customers have accurate, relevant information about our products, and, most importantly, how our products can solve common press and plate problems. We always return calls and emails, and are happy to provide technical support. We will do whatever it takes to make sure customers are happy with our products and service, and welcome all suggestions.

Yes, we're in business to sell our products, but we're also here to provide "solutions" to solve everyday pressroom problems. By doing this we're helping customers make the best first "impression" possible.